Organized meetings, conferences, and seminars have a lot in common. However, one of the most significant similarities between these things is the end goal: You want to engage your audience.

However, what do you want to do from there? This is perhaps one of the most important questions to ask yourself, regardless of the event that you are putting together. To put it another way, what do you want to do with your audience, once you have their attention? There are several elements to this question.

How Events Can Spark Behavior Change

Events should endeavor to do more than simply present your audience with a block of information. You don’t want to simply parrot the information that your audience can get from a thousand different sources. Whether you are hosting an organized meeting, a conference, or a seminar, the main goal remains the same. You want to engage the audience. Once you can do this, you are going to find that they are going to be far more receptive to what you ultimately want to accomplish.

And what do you want to accomplish? Do you want to spark behavior change? Do you want people to leave your event with a genuine desire to change some aspect of their perception of the world? Do you want to accomplish something even more significant than that? All of these questions need to be addressed. This is something you can keep in mind, as you also put together an event that is going to creatively engage your audience. On The creative engagement side of things, there are obviously a lot of different things you can do. You can utilize gamification. You can have a guest speaker. You can create events that bring people together, in addition to giving them the information you want to impart.

And what do you want to gain from combining all of the above? Do you want to change something about the way your audience looks at your products? Do you want to change something about the way your audience looks at your whole industry? Consider the marriage between entertainment and information. You will certainly want to decide which way your event is going to lean in that department. Do you want the members of your audience to tell others about what they experienced at your event? This is perhaps one of the biggest questions that you are going to want to keep in mind. It is a key consideration.

So, what do you think? Can An Event Spark Behavior Change?

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