Ashley Crowder leverages her engineering background to guide VNTANA’s overall direction and technology development. She co-founded VNTANA in 2012 with the goal of allowing people to be in multiple venues at the same time. Since then VNTANA has created the first scalable and interactive hologram system, which has been used by major brands including Microsoft, Mercedes-Benz and Pepsi. Prior to co-founding VNTANA she graduated from USC with a bachelors and masters in engineering and gained valuable manufacturing experience at Gulfstream, Northrop Grumman and BP. She also gained experience in event production at MTV Networks in Los Angeles and INCA Productions in London, planning events to be executed in multiple countries. Ashley has shared her knowledge on how augmented reality can engage and connect people, what augmented reality is, examples of what can be done, why people don’t mind giving their personal information, how to use hologram at events and how to get and analyse data.

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