Laura Lopez is the Senior Community Manager at the Washington, D.C.-based event planning software company, Social Tables. The award-winning platform has been used to source, plan and execute over one million events since 2011. The company has 4,000 customers in 100 countries and has been recognized as one of the best places to work in.. read more →

If you are organizing a business or corporate event, you will depend on technology. Private events can still do without state of the art software and hardware installations. Commercial events, tradeshows, seminars and any kind of business event will require some technological wonders. The realm of technology is ever expanding and quite diverse. Every type.. read more →

Steven Wickel, Future of Events Founder & MD brings over 16 years of excellence in event organization to the table. By combining live dialogue and group dynamics, Steven has built an impressive track record featuring live event experiences all shapes and sizes. With Future of Events he created a complete experience for event professionals. Besides showcasing the.. read more →

Dahlia has an OMG-attitude about tech and practical solutions. With more than a decade of experience in the meetings industry, Dahlia has held roles on the planner side as well as on the supplier side. She has been known in the events industry as the ‘go-to’ source for tech news, and solutions for the busy event.. read more →

Immersive experiences are the latest demand in a string of increasing expectations of the audience. Guests at business events, product launches, seminars or major conferences don’t want to sit and attend a long lecture, listen to the keynote speakers followed by a stretched panel discussion and then a short Q&A session. The audience wants to.. read more →

Stephen Nold is a well-respected speaker, writer and consultant on the use of innovation and technology to increase operational efficiencies and revenue. He’s the founder of TeccSociety, a membership organization for technology professionals in the events, community and conference arenas, and president of SCN Partners, a consulting firm focused on solutions for tradeshows and events… read more →

11 May 2016
May 11, 2016

Who is the Guest Persona?

Blog, Planning 0 Comment

When it comes to marketing and improving your brand awareness there is one unique tool that you need to use to your advantage: the guest persona. By using this unique strategy, you will be reaching out to the people that are actually interested in the products and services that you have to offer, instead of.. read more →

This 14 pages guide is a great start for someone, who like me, is not too familiar with AV. It has been written by Reaction Audio Visual. RAV is a nationwide, single source provider for all event technology needs that has over 50 years of combined experience in technology, audio visual, and computer rentals. When reading.. read more →

Ottavio Cambieri is a native Italian living in the technologically vibrant Estonia since 2008. In 2011 he co-founded of The Mo’Joes, interactive entertainment agency specialized in engaging technologies for events. In there the co-developed Mash Machine, a social activity with music now sold in over 12 countries in Europe and US. Ottavio has shard his.. read more →

Tim brings his 10+ years of experience building and maintaining software applications for the event industry to Swoogo, as founder and Chief Software Architect. As the technical founder and Chief Software Architect at etouches, he led the development of the software as it grew to a $20 million company with 900 customers. Prior to joining.. read more →