YouTube is the largest video hosting and broadcasting platform in the world. Facebook is the largest social network of the world. Periscope is a live video streaming app from Twitter which can be used on Android and iOS devices. Amid an increasing demand for live streaming of videos, you may wonder which platform is the.. read more →

Ian has over 15 years of experience in online marketing. He uses cutting edge online video marketing to help businesses collect, craft and deliver their stories. Born in Milwaukee, Ian grew up in Orlando and started his Video Marketing Agency, authenticWEB in NYC.  Prior to that Ian has worked as a trader for a hedge.. read more →

Kevin O’Connor joined Sonic Foundry in 2014 as an Event Services Account Manager, responsible for overseeing all facets of event recording services and systems for select clients.  Since then he has taken over responsibility for North American sales for Mediasite Events. Kevin brings deep experience in events production and technical consultation to his role.  Prior.. read more →

Viral marketing has become a major part small and large business success all over the world, and it’s easy to see why. The global acceptance of social media as the preferred way to communicate – not only with each other, but also with businesses and services – has completely transformed the way that marketing campaigns.. read more →

There are many reasons why you should use video for business. Videos are more interesting. They will entice even the laziest in the audience to check something out. Videos are more shareable and hence can get your company more exposure than other mediums. Videos are also simpler for people to relate to. Technical jargon, quaint.. read more →

Every new product needs a well planned launch. Even if it is a follow-up product or the upgraded version of an existing product that has been a bestseller, it would still need a strong launch pad. The simple objective is to make some relevant noise, so people sit up and notice, so the press starts.. read more →