Ilka Dzeik, Head of Global Corporate Events EMEA, Symantec Corp., Ilka started her career in 1993 focusing on corporate events in the TK and IT industry. Since 2004 she works for Symantec and leads the EMEA team who runs numerous pan-European events such as proprietary conferences up to 2500 attendees, tradeshows or roadshows and supports the local field marketing organizations as a trusted advisor with her comprehensive expertise. Ilka has shared her knowledge on how to measure the business value of meetings, the ROI Methodology and the 5 levels of objectives.
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