Heather is the Founder/CEO of Aspire Meetings & Events LLC, a full-service meeting and event solutions firm that specializes in site selection/sourcing, event management, event operations, assessment and implementation of meeting and event technology, and non-profit management. She is also a National Account Manager for Experient, a Maritz Global Travel Company. Heather has nearly 20 years of experience producing trade shows, conventions, and events for a variety of trade associations and professional societies, including a TSNN Top 250 Trade Show. Working primarily for non-profit associations throughout her career allowed her to expand her skillset and manage not only event operations, but exhibit and sponsorship sales, marketing, event technology implementation, and conference development as well. A lifelong learner, Heather has earned both the Certified Meeting Professional (CMP) and Digital Event Strategist (DES) credentials. She has held numerous leadership positions on the Board of the PCMA New England Chapter, most recently as President, and led the Chapter to one of its most profitable years in its 20-year history. Heather has shared her knowledge on how to generate revenues by repurposing content online, using the live event as a starting point, record sessions, release and sell them, sponsorships.

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Aspire Meetings & Events LLC, CMP, DES, Experient, Heather Sampson, PCMA

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