Successful exhibition managers have certain strategies and tactics that set them apart from their less successful colleagues. Being a naturally successful exhibition manager isn’t easy, and that’s why we’ve put together this cheat sheet for you. Being an exhibition manager is a royal pain – but it can also be thrilling and energizing. If you’ve chosen a career in exhibition organization, then you should be able to enjoy the positive aspects of it without the burden of stress, pressure, and almost endless multitasking. This article will help make exhibition organization a little easier for you – so you don’t have to suffer nearly as much with the negative aspects of the job.
What kinds of skills make a really successful exhibition manager and organizer?
What are some tips and tricks for making exhibition management a lot smoother – and even fun?
Planning & Organization
One of the main reasons exhibitions go awry is because there is not enough preparation and planning that go into them. A lot of the exhibitions that have come off super successfully owe a lot to chance, rather than planning. A successful exhibition manager is going to have a strategic outline and a tactical plan. Good exhibition managers will pose basic questions to themselves:
- What is the reason we’re exhibiting?
- What are we showcasing? What are we exhibiting?
- Who are we trying to reach?
- What kind of budget do we have to do this?
- How can we reach our target audience?
- Are you exhibiting for brand building, PR, market research, sales, new customer relationships, media relations, etc.?
If you haven’t answered these basic questions from the get-go, then you won’t be ready to pull off a successful exhibition. If you do, it’ll be more from luck than proper planning. Questions like these will define the scope, outline, and budget of your exhibition.
More Tips For Pulling Off A Successful Exhibition
Pay Attention to Detail: A lot of putting a tradeshow together means figuring out all the little nitty-gritty details, and there are a lot of them. Hiring a detail-oriented assistant is a good idea. Another idea is to become a checklist fanatic. A checklist is a surefire way for taking care of those pesky tasks.
Teamwork: Really successful exhibition managers know how to work together with an excellent team, and they know how to keep a team working together. They help develop a sense of trust and kinship between the team members.
Time Management: Successful exhibition managers have also learned the skill of time management. They are very organized, and they have all the essential information right in front of them. They know what to prioritize, and they don’t overextend.
Positive Attitude: If you look at successful people, you’ll discover that having a positive attitude is a common characteristic. Successful people are upbeat and positive, and they also build a team that has the same level of cheerfulness and positivity. When people are like that, more gets done – and it gets done well.