Dan is the Senior Vice President of Trade Shows and Exhibits at Hargrove Inc. With more than 27 years of professional sales and leadership experience, Dan Cole was most recently Vice President of Business Development for the International Consumer Electronics Show (CES) and the organization which produces it — the Consumer Electronics Association. Dan is a highly sought after writer, speaker and sales trainer in the trade show industry. Dan has shared his knowledge on how to train people to sell, the importance of building relationships, role playing and handling objections.

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