Chris has accumulated over 25 years of experience in the trade show industry, most of it in the non-profit sector with a focus on producing large-scale trade shows and events. In his current capacity Chris heads NAB’s Conventions & Business Operations division, which supports NAB’s key revenue-generating functions and is also directly responsible for producing three major annual conventions for the association. Chris is a past chair of the International Association of Exhibition and Events and the Center for Exhibition Industry Research. Chris has shared his knowledge on organizing a large-scale tradeshow, personalization, word of mouth as a marketing tool and how to keep the event fresh.

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