Melinda brings a wealth of event management, direct marketing, and publishing experience to Freeman clients who seek to take their events to the next level. She is a member of the Event Audit Advisory Board of BPA Worldwide and the International Association of Exhibitions and Events (IAEE) task force on event audits. She frequently speaks on current trends at national and chapter meetings of IAEE, the Professional Convention Management Association, and the Healthcare Events and Exhibitors Association. Melinda has shared her knowledge on how the show floor design transform the attendee experience, 3 things event organisers need to consider, getting people involved, about interactivity and engagement, making the show floor easy to navigate and sidelines/destination/pathway.
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