Events come with a love/hate relationship for most people but it is important to still take the necessary steps to make them as impactful as possible. The more effective your event is, the more enjoyable it will be for your attendees. Let’s take a moment to think about the one item that could distract your audience the most from the topics at hand: handheld devices. Even though they are incredibly convenient solutions for most applications, they are incredibly distracting and reducing their impact at your event can have substantial benefits.
Using Money as a Motivator
Depending on the amount of people that will be attending an event, this may seem relatively extreme though it is incredibly effective. Money is one of the largest motivators in business and if you really want your audience to avoid using their mobile devices, set up a rule that states if they use their handhelds they have to donate a certain amount of money to a charity of your choosing. The total amount could be $5, $10, or more and it will be going to a good place. You would be surprised at the amount of people who would rather leave their devices in their cars than be out of $5 for checking an email.
Please note: This is maybe more suitable for internal meetings.
Having Enough Attractions
Everyone knows what to expect from a typical event, whether it’s a meeting or a luncheon among friends. Try to astound your attendees by offering them attractions that will keep their hands and minds busy so they’re not tempted to log into their social media accounts or answer phone calls and texts. For example, instead of having a traditional sit-down meal you can set up different sampling stations so that guests will be enthralled by the food selection. You can also use different types of media throughout the event if you’re trying to discuss a particular topic. Instead of handing out traditional informational pamphlets, have television screens and projectors set up with small informational videos.
Working with Lighting
If there will be speeches at your event, a great way to deter people from opening their handhelds is to work with the lighting. If you dim the lights in the room, people will be less likely to get on their devices as the screens will become much more noticeable in the dark. In fear of distracting other people around them, they are more likely to keep the phones in their pockets until it’s time for a break or to mingle. Though if there are any people who are less concerned about the distraction of others, you can ask them to step outside to use their devices.