Event planning or event management is a tough job. According to a survey, event planning has been ranked as the sixth most stressful job in the United States. That may not sound so bad but if you consider fifth spot to be the job of a police officer and the fourth being that of a military general, then you know how stressful it is. Event planning is indeed stressful and without a secured career and guaranteed returns post retirement. The reason why it is so stressful is because one has to sell a concept or idea and then also deliver on it. Salespeople often sell without any accountability on delivery. That is taken care of by the product development team, the compliance department and a company as a whole. Event planners have to convince their clients, win the contract and work tirelessly to deliver on every expectations and demand.
The question thus is how event planners deal with stress? Is there a surefire strategy or approach that would work for all and sundry. Well, there isn’t a standard approach but a few smart moves would help.
- A simple way to deal with stress is to use technology. There are many solutions that you can use to streamline various aspects of an event. Take the online reservation and payment system for instance. You don’t need elaborate paperwork and traditional registration with bank drafts and checks. You can simply setup a portal on your website and automate the whole process. You don’t even have to worry about the capacity as the portal will stop registering new attendees the moment the event is booked out or all the tickets are sold out.
- Attention to detail is a quintessential attribute of any event planner. It is said that only those who are obsessed with details can be successful event planners. Well, the sad reality is that this obsession will be the primary reason for stress. It helps to prioritize and to define roles. Do not physically or directly be responsible for every detail. Chalk out the roles and allow accountable and capable people to do it for you. This will do a world of good to any event planner.
- A very effective way to deal with stress is to have a plan B and a plan C for everything. Murphy’s Law is extremely relevant for event planners. Anything that can go wrong will go wrong. Accepting this and being ready with backups is the best way to approach event planning and management.