Marketing is misconstrued to be the turf of extroverts; however, introverts harbor similar skills such as critical thinking, analytical skills, excellent relationship building techniques et al. just like their extrovert counterparts. They require more energy to use them, and this makes it harder for them to get out into the world and market themselves and.. read more →

John has over 30 years of experience in the events industry as a PCO and technology specialist. He spent the first 14 years of his career as a PCO with Congrex, before starting Shocklogic in 1997. As well as being an ICCA member for 26 years, he has also been on the ICCA board of.. read more →