Video content is a great way to promote an event before, during, and after an event.

Video can be excellent for promoting upcoming events and spurring registration before the actual event. Video content is already an amazing tool for increasing email message marketing ROI. You can also use video to educate and engage people on why they should go to your event.

Before The Event

For instance, instead of writing text-heavy landing pages or emails, you can add video content. A short one-minute video should be more than enough to list details on the scope and goal of the event, the topics that will be outlined at the event, and the value that will be gained from going to the event. You can even have an event speaker or contribute narrate the video.

During The Event

Video content can also be used during the event. Sharing video content from the event can improve the overall attendee and audience experience at an event. Short presentations can be crafted that welcome your audience and provide important information about the offerings and layout of the event.

After The Event

Video is a great way to extend the life cycle of your event to get a lot more out of the content that is presented at the event. It really doesn’t make a whole lot of sense to spend a lot of time putting together an event only to have the event seen at one time.

The easiest way to do this is to have someone there to film the event. This footage can then featured as a new presentation, and people can view it any time. What this will basically do is recreate the whole event experience for anyone who couldn’t attend.

For sessions that last longer, you can even break up the presentations into several video segments that can be viewed in more focused chunks that are a lot easier for the audience to digest. These on-demand video segments can be shared in a number of ways like in blog posts, articles, and as a way to generate leads on web forms.

Not making use of video content is a big mistake – because video content can be used as a part of your event marketing strategy (and be useful to the exhibitors, sponsors, and speakers for promotional purposes) and really extend the life cycle of your event.

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