Jared Bodnar is a hype-free entrepreneur with proven success in driving lead volumes and revenue for hyper-growth, venture-backed businesses through direct response activities. As VP of Marketing with Attendify, Jared is responsible for marketing and demand generation activities for an event technology SaaS company. Prior to Attendify, Jared was the Sr. Director of Acquisition Marketing with Yodle/Web.com, where he scaled paid and organic channels for a broad SaaS portfolio targeting SMBs. Before Yodle, Jared was Sr. Director of Demand Generation at Infusionsoft, leading a team of more than 30 demand gen and SDR professionals to generate qualified sales opportunities for the inbound sales team. Jared was previously President and co-founder of Loop Demand Gen, and end-to-end demand generation agency. Before starting Loop Demand Gen, Jared served as Vice President with Canyon Communications, a B2B integrated marketing communications agency, where he spent 11 years of his career there. Throughout his career, Jared has worked in a wide range of B2B industries, including technology, mining, construction and professional services. Through both direct and channel marketing, Jared has supported such well-known B2B brands as The Toro Company, Oracle, NetApp, Riverbed, Microsoft, VMware and Symantec. Jared has shared his knowledge on how paid advertisement works, different types of paid ads, digital and social, landing page, why choose paid ads, native ads, choosing the right words and testing.
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