Developing universal content is a daunting challenge. Most niches cannot have universal content because the audiences will always have different learning styles. The same automaker comes up with two different advertisements for, say North America and South Asia, because of the vast difference in cultures and sensibilities. Learning styles will vary, so would the emotional.. read more →

Everyone needs to find a niche. It doesn’t have to be too arty and hence catering to a certain elite. It doesn’t have to be massy to become acceptable in popular culture. Niche doesn’t imply either of the two extremes. Niche is just a specialization, a particular category or type wherein your expertise lies. To.. read more →