Marketing is misconstrued to be the turf of extroverts; however, introverts harbor similar skills such as critical thinking, analytical skills, excellent relationship building techniques et al. just like their extrovert counterparts. They require more energy to use them, and this makes it harder for them to get out into the world and market themselves and.. read more →
Value addition is at the crux of branding. Whether you are branding a product or service, a company or yourself as an individual professional, the entire approach must be firmly rooted in the value you can offer to those you are targeting. While superiority of a product or efficiency of a service does matter, eventually.. read more →
Every business should consider using videos for marketing purposes, special promotions and even in their blogs. Video blogs are becoming a quintessential element in online marketing. Small to medium businesses may wonder if videos are affordable and if they would be worthwhile. No business is too small or too big for video marketing. The first.. read more →
As well as being its co-founder, Salvatore Sagone is also President and Editor in Chief of ADC Group. The publishing company has created several websites and magazines dedicated to the communication and event industry such as ADVexpress and e20express websites, NC (New Communication), The Notebooks of Communications and e20 magazines. Since 2006 he organizes the.. read more →
Miscommunication, ineffective communication and confusing or contradicting communication will ruin your event. Regardless of what type of event you are organising, the kind of audience you are catering to and the subject matter, context or purpose of the event, effective communication is one of the ingredients for success. While most proficient event planners and managers.. read more →
While most invitations these days are sent out digitally or the notifications are issued on public forums like online social and professional networks, the conventional route of sending out mails is still in practice. There are many investors, chief executives and even professionals who would still want to receive direct mails and not emails or.. read more →
