Many people would agree that the most difficult part of going to an event is being able to introduce yourself to a room full of strangers. Even if you are the most social person in the room, it can be a daunting task. Knowing all of the key tips and tricks necessary to make yourself.. read more →

Event staff are the professionals that help to make sure that an event flows perfectly, but they shouldn’t be a distraction to the guests. It is a known rule in the event industry that staff should move seamlessly through rooms and avoid making a huge impact on the things that are happening around them. The.. read more →

As a guest at an event it is your responsibility to make sure that you dress appropriately to make the most out of your attendance. There are a variety of things to take into consideration when you’re choosing an outfit for any event ranging from a wedding to a networking business conference. What is “Dress.. read more →

How do people make decisions when it comes to their purchases? This question lies at the heart of marketing. If you can understand how people think, then you can market your products in the best possible way. The vast majority of people will seek out information before making a purchase. Who are people turning to?.. read more →

Experience marketing is one of the most impactful, direct, and important new ways to connect with customers. Branded experiences are really big in marketing right now. Big-name brands are increasing their budgets for experience marketing in order to craft experiences that customers and new audiences can participate in, remember, and share. They are hosting their.. read more →