How Do You Convince Companies To Sponsor Your Special Event?
Professionals at corporations sponsor for a number of reasons.
• Marketing: They might sponsor an event because it looks good for publicity, or because it’s a marketing stunt.
• Revenue: Some companies sponsor because it’s good for business.
• Employee Involvement: They could sponsor it because one of their employees supports your special event, cause, or nonprofit.
• Competition: They could sponsor it because of other corporations that they’re competing with.
Brand managers have to look at whether your cause or event is right for their company to promote. We’re going to take a look at some ways to secure sponsors for your event.
Find Out Who Your Audience Is
Knowing your audience well will help you figure out the right kind of people to solicit. Events that are the most successful at getting sponsors usually have several people involved, or they have a very narrow locus. Sponsors like it when there a lot of people involved because they can reach everyone at once. The latter is better for sponsors who want to advertise to a very niche audience.
Make A Lot Of Phone Calls
The most money-saving and time-consuming step is making all of the phone calls. Get on the phone and talk about your event as an extraordinary marketing opportunity.
Call local businesses to see if they’re interested in getting access to your market. When you start your conversation, lead in with how their company will benefit. Come up with a pitch that you can deliver in ten seconds or less that will definitely hook them.
How To Reach Out To Corporations
Corporate brand managers and marketing executives want to make sure that their sponsorships do a couple of things. They desire to change consumer perceptions and alter customer behavior. Your job is to make them believe that their sponsorship will accomplish this.
When you begin reaching out to corporations, corporate brand managers could have some assumptions about you. They might not think you know anything or an expert. Prove otherwise to them
Ask good questions like the following:
1. Who have they sponsored before?
2. What kind of experience did they have with their sponsorship?
3. If they could have any kind of sponsorship experience, what would it be like?
Focus on making their dreams come true as far as the kind of sponsorship outline you give them.
How do you do it? How do manage to get your event sponsored?