Are you really in competition with anyone else – and does business have to be conducted that way? Something that a lot of otherwise really smart and really savvy event industry professionals have trouble with is believing that they are in direct competition with other event industry professionals, that there is some kind of zero-sum.. read more →

When you’re planning an event there are certain elements that you want your audience to walk away with, whether you have a particular statement that you want to get across or an improved level of brand awareness. One of the best ways to drive your attendees to connect with your content is to offer games,.. read more →