The event industry is one of the most competitive niche industries in the business world where established and experienced entrepreneurs take the lion’s share of the billions of dollars made each year. Statistics show that 70.8% of clients with upcoming events would rather use an event professional with experience, preferably those recommended to them by.. read more →
Properly planned and organized events will attract the attention of the media and it can be a great platform for marketing your event and business. However, navigating the murky water of media interviews can be a daunting task, and it can go either way. Depending on how you handle your media interviews, you can earn.. read more →
In recent years, digital marketers would always advise people to optimize their sites for search engines like Google. They would say that a website will never have any visitor if it’s never found in a search engine results page or SERP. In order to optimize a website, people should include keywords in their content. In.. read more →
Because of the amount of traveling demanded in the 24/7 world we now live in, as corporate professionals, it’s important that we understand how to adapt and survive. You not only want to live quite comfortably in this new space and time, but you also want to enjoy your life as well. it’s not easy.. read more →
THIS is how you build – and keep – followers with killer content! The web has completely transformed the way that businesses large and go about marketing, building up prospect bases, and then converting those prospects into paying customers while trying to keep as many of as humanly possible. On top of that, there’s never.. read more →
Social media and social networking has almost overlapped to the point of being an interchangeable phrase. But, that is not actually accurate. Social media and social networking are two distinct entities that do share commonalities. This article will help build the elementary Venn Diagram of the similarities and differences between the two. Social Media: Social.. read more →
Value addition is at the crux of branding. Whether you are branding a product or service, a company or yourself as an individual professional, the entire approach must be firmly rooted in the value you can offer to those you are targeting. While superiority of a product or efficiency of a service does matter, eventually.. read more →
Introverts are those who are not comfortable being with people. They are shy and very private. They only want to stay home as much as possible. When they happen to be along with people, they hardly talk. They don’t socialize or interact. In other words, they are not the type of people who are outgoing.. read more →
Content co-creation is the practice of developing any kind of textual, audio, visual or audiovisual material through collaboration of more than one party. A company can co-create content with the help of freelance writers, marketing firms, scholars or industry experts and using the information available in public domain as well as proprietary information that they.. read more →
The use of the internet has ushered in an age where people in different areas of the globe can collaborate and tap into a broad range of expertise from different people from across the globe. International collaborations lessen the burden of having in-house professionals who provide you with the necessary support structure for your events.. read more →
