Value addition is at the crux of branding. Whether you are branding a product or service, a company or yourself as an individual professional, the entire approach must be firmly rooted in the value you can offer to those you are targeting. While superiority of a product or efficiency of a service does matter, eventually.. read more →

Exposure is always alluring. Right from the preteens to old age, attention and finding greater presence amongst others will always lure any and sundry! It is not surprising that innumerable companies use the get paid by exposure trick to invite experts, to get more panelists and also bring in guests who would otherwise be uninterested… read more →

“I come across many clients who are fed up with events at run-of-the-mill hotels.” The Castle Man explains how a little bit of creative thinking can make an event stand out: “Buildings that are out-of-the ordinary, steeped in history or have an amazing back-drop have always been a popular choice for original and engaging corporate.. read more →

Alex is Director of Marketing & Events, with responsibility for developing The Up Group’s events strategy, including the flagship Digital Masters Awards, which takes place annually each June. Alex has over ten years of experience in the media industry. She began her career at Terrapinn, a B2B Media company, where she produced industry-leading European telecoms.. read more →

Ask a room full of experts to give you the key of growing your business, and you’re likely to get a number of different answers. One answer you are likely to hear at least a few times will be authenticity. Many believe that when it comes to growing your business profoundly and effectively, you need.. read more →

Are you planning social media for your event? Then it should go without saying that you need to create a hashtag to go with that social media. A branded hashtag is vital. It shows the world what you are up to. At the same time, it gives them a hashtag that will accomplish two things.. read more →

Organized meetings, conferences, and seminars have a lot in common. However, one of the most significant similarities between these things is the end goal: You want to engage your audience. However, what do you want to do from there? This is perhaps one of the most important questions to ask yourself, regardless of the event.. read more →

The only way to create emotional connections between products and people is by evoking an emotional reaction. If the reaction is outright logical, very expected or bland, then there can never be any emotional connection. The products that most people feel strongly about are those that have some relevance in their life, most notably as.. read more →

Mark Cooper of the United Kingdom is the chief executive officer of IACC. Following a thorough global search, IACC announced the appointment of Cooper, in October, 2012. Cooper brings to IACC 25 years of experience in the global meetings industry working for both U.S. and U.K.based organisations, in a number of leadership roles requiring a.. read more →

Matt is the President of The Hill Group. This is Matt Hill’s 28th year of training exhibit staffs. He has trained over 60,000 exhibit staff personnel from around the world. Some of his clients include Microsoft, GE, Toshiba Medical Systems, Adobe, Intel, Hewlett-Packard, Medtronic, and Apple. Matt has published three books about working in a.. read more →