When it comes to meeting spaces, there is more to room design than meets the eye. Having been crowned as the Top MICE City in the World 6 times in a row, Singapore’s meeting landscape has evolved significantly in the last decade. While there is a long list of what used to be nice-to-haves that.. read more →
Many properties try a ‘scatter gun’ approach to be seen, however throwing your marketing budget up against the wall and hoping it will stick is not going to develop business for you; sometimes you need to look closer to home. Remember that venue hunters may look at anything from 20 to 30 venues online, so.. read more →
“I come across many clients who are fed up with events at run-of-the-mill hotels.” The Castle Man explains how a little bit of creative thinking can make an event stand out: “Buildings that are out-of-the ordinary, steeped in history or have an amazing back-drop have always been a popular choice for original and engaging corporate.. read more →
What’s a destination wedding? With a growing trend from couples wanting to escape the demands of a traditional wedding the world is booming in the wedding resorts industry which are often glorified registry offices with couples waiting in a queue for their time slot but there are also other options from the lavish to boutique.. read more →
Quantifying the total room demand for a convention cannot be speculation or even an educated guess. It has to be as precise as it can be. The only way to be precise or accurate is to invest in substantial and relevant research. One way of quantifying a convention’s total room demand is to assess the.. read more →