Are you planning social media for your event? Then it should go without saying that you need to create a hashtag to go with that social media. A branded hashtag is vital. It shows the world what you are up to. At the same time, it gives them a hashtag that will accomplish two things.. read more →

The online community is growing and it is estimated that the global internet using population will more than double in the next few years as underdeveloped nations connect more people via wired and wireless internet. Not focusing on the online community is a mistake millions of companies around the world had made for a few.. read more →

Online communities are significant assets and companies must use them for various purposes, including promotions. Online outreach, including footprint on social networks and social media, have proven to be very useful and rather consequential. Companies that have phenomenal following online can launch flash sales and run out of stock in a matter of hours. Numerous.. read more →

One of the biggest challenges with starting a new business is establishing a unique identity. Some people call this establishing a business personality and other people call this “branding.” Regardless of the name, all of these are equally important in order to foster a better business environment. This is especially important with new businesses as.. read more →

Steve Hughes, currently works as a Senior Brand Manager in the Experiential Team at Pernod Ricard UK, delivering event activations for brands such as Campo Viejo, Absolut Vodka and Chivas Regal. With over 8 years experiences in this field of work, Steve started his career working at MTV Networks in the Brand Experience team working.. read more →

Personal branding is not the same as branding a company, product, service or a trademark. Personal branding is extremely focused on one individual, it is completely depended on the individual and his or her characteristics, it is not always about the rest of the company, the company and the individual are the same entity and.. read more →

Personal branding is becoming extremely crucial for every business. It doesn’t matter if a company is in its startup phase or has a thirty year old history. A company may be doing well or it may be struggling, it may have a substantial consumer base or it may be working towards gaining some traction and.. read more →

Experience marketing is one of the most impactful, direct, and important new ways to connect with customers. Branded experiences are really big in marketing right now. Big-name brands are increasing their budgets for experience marketing in order to craft experiences that customers and new audiences can participate in, remember, and share. They are hosting their.. read more →