Conducting an interview requires extensive preparation. A video interview can become a boring experience for the viewer or it can be intriguing and satiating. While experts will always have interesting facts and anecdotes to share, it is eventually up to the interviewer to weave it all into an interesting narrative. Since an interview cannot be.. read more →

Properly planned and organized events will attract the attention of the media and it can be a great platform for marketing your event and business. However, navigating the murky water of media interviews can be a daunting task, and it can go either way. Depending on how you handle your media interviews, you can earn.. read more →

Companies and individuals are using video interviews at some point in their hiring process, and it is not just for job interviews. Over 60% of event professionals attest to having been part of a video interview either to hire talent for their company, with a potential client or to promote their business by sharing their.. read more →

Jim Parker is President and CEO of Digitell, Inc., a full service multimedia company that specializes in Live Streaming and Content Distribution Systems. Mr. Parker is a 30 year veteran in the conference industry, servicing over 100 organizations, such as the American Academy of Family Physicians, RSNA, and AICPA. With a staff of over 50,.. read more →

Viral marketing has become a major part small and large business success all over the world, and it’s easy to see why. The global acceptance of social media as the preferred way to communicate – not only with each other, but also with businesses and services – has completely transformed the way that marketing campaigns.. read more →

There are many reasons why you should use video for business. Videos are more interesting. They will entice even the laziest in the audience to check something out. Videos are more shareable and hence can get your company more exposure than other mediums. Videos are also simpler for people to relate to. Technical jargon, quaint.. read more →

Every new product needs a well planned launch. Even if it is a follow-up product or the upgraded version of an existing product that has been a bestseller, it would still need a strong launch pad. The simple objective is to make some relevant noise, so people sit up and notice, so the press starts.. read more →

Every business should consider using videos for marketing purposes, special promotions and even in their blogs. Video blogs are becoming a quintessential element in online marketing. Small to medium businesses may wonder if videos are affordable and if they would be worthwhile. No business is too small or too big for video marketing. The first.. read more →

Vlogging had never really become as popular as blogging. But it is now proving to be more effective. In the last decade, vlogging has churned millionaires out of gamers who upload videos of them playing with a running commentary. Vlogging has helped movie critics develop their own channel and they are not only self employed.. read more →

Video is a powerful medium of communication. If a picture is worth a thousand words then a video is certainly worth a thousand pictures and could be exponentially more depending on the duration. Using video in advertising has been perfected as commercials. Today, you can use various types of video content to promote your events… read more →