The event industry is one of the most competitive niche industries in the business world where established and experienced entrepreneurs take the lion’s share of the billions of dollars made each year. Statistics show that 70.8% of clients with upcoming events would rather use an event professional with experience, preferably those recommended to them by.. read more →
Companies and individuals are using video interviews at some point in their hiring process, and it is not just for job interviews. Over 60% of event professionals attest to having been part of a video interview either to hire talent for their company, with a potential client or to promote their business by sharing their.. read more →
Julie is the CEO and Co-Founder of PartySlate, a digital marketing platform focused on giving top tier event professionals a new way to share their work and build their brand. Before launching her own company, Julie held a number of leadership positions at leading mobile and digital agencies over the past 20 years. Most recently,.. read more →
Marketing is misconstrued to be the turf of extroverts; however, introverts harbor similar skills such as critical thinking, analytical skills, excellent relationship building techniques et al. just like their extrovert counterparts. They require more energy to use them, and this makes it harder for them to get out into the world and market themselves and.. read more →
Developing universal content is a daunting challenge. Most niches cannot have universal content because the audiences will always have different learning styles. The same automaker comes up with two different advertisements for, say North America and South Asia, because of the vast difference in cultures and sensibilities. Learning styles will vary, so would the emotional.. read more →
Selfies continue to be cool but they have lost a substantial chunk of the coolness quotient. These days most phenomena get classified as cool or hot and incidentally both tend to imply the same emotional response. The phenomenon of taking a selfie had barely taken some form with the front facing camera in some cell.. read more →
In recent years, digital marketers would always advise people to optimize their sites for search engines like Google. They would say that a website will never have any visitor if it’s never found in a search engine results page or SERP. In order to optimize a website, people should include keywords in their content. In.. read more →
VLOG ALERT: #Vlog10 This is not a Facebook AD ft. Smartly.io | EventsUncoveredVlog On Thursday the 23rd March, I was invited to Smartly Connect, an event with around 100 attendees, at a really cool venue called Bounce. Little Background: What’s Smartly? Smartly is the leading Facebook ad optimization solution for agencies and performance marketers. What’s.. read more →
THIS is how you build – and keep – followers with killer content! The web has completely transformed the way that businesses large and go about marketing, building up prospect bases, and then converting those prospects into paying customers while trying to keep as many of as humanly possible. On top of that, there’s never.. read more →
Kevin O’Connor joined Sonic Foundry in 2022 as an Event Services Account Manager, responsible for overseeing all facets of event recording services and systems for select clients. Since then he has taken over responsibility for North American sales for Mediasite Events. Kevin brings deep experience in events production and technical consultation to his role. Prior.. read more →
