Have you ever scrolled through your Facebook feed or Instagram and seen one of your friends liking and sharing a post? All the time right? Think again, have any of those posts been about a brand, an experience at a party or a competition to win something? Now you are thinking yes and now you.. read more →

Debra Roth is telling the truth when she says she learned about stretch-fabric from the inside-out. Beginning in the heyday of the 80’s performance art movement, Debra created art in motion by the live animation of abstract, sculptural forms and costumes made of stretch-fabric that she, literally, performed within. And to enhance the theatrical experience, she designed and sewed.. read more →

Are you really in competition with anyone else – and does business have to be conducted that way? Something that a lot of otherwise really smart and really savvy event industry professionals have trouble with is believing that they are in direct competition with other event industry professionals, that there is some kind of zero-sum.. read more →

THIS is how you build – and keep – followers with killer content! The web has completely transformed the way that businesses large and go about marketing, building up prospect bases, and then converting those prospects into paying customers while trying to keep as many of as humanly possible. On top of that, there’s never.. read more →

Pressure, rivalries between colleagues, gossiping, lying, missing deadlines, accusations, humiliation… Do you have the feeling that you are about to explode? Does all of this sound familiar to you? Working in the event planning industry can be very stressful but there are ways that can help you cope with stress at work. Smile everyday You.. read more →

Got a busy day coming up? Maybe your To-Do List is out of control this week. Studies have shown that MUSIC is a great way to increase concentration, focus, and productivity. There are a few types of music that this works best with, but most importantly, it has to be music that YOU like! That’s.. read more →

Jared Bodnar is a hype-free entrepreneur with proven success in driving lead volumes and revenue for hyper-growth, venture-backed businesses through direct response activities. As VP of Marketing with Attendify, Jared is responsible for marketing and demand generation activities for an event technology SaaS company. Prior to Attendify, Jared was the Sr. Director of Acquisition Marketing with.. read more →

VLOG ALERT: #Vlog8 Choose Love and Be Bold ft. BOLD | EventsUncoveredVlog I am a BOLD Ambassador and I was invited to a BOLD shoot on Thursday the 16th February at The Landmark Hotel. I had the privilege to be with an incredible group of entrepreneurs, brought together by BOLD co-founders Caleb Parker and Magnus.. read more →

Value addition is at the crux of branding. Whether you are branding a product or service, a company or yourself as an individual professional, the entire approach must be firmly rooted in the value you can offer to those you are targeting. While superiority of a product or efficiency of a service does matter, eventually.. read more →

VLOG ALERT: #Vlog7 From Review to What’s New ft. #Eventprofs Network | EventsUncoveredVlog I was invited by Eventprofs Network to attend their round-table discussion on Wednesday the 1st February at the Megaro Hotel. Their 3 panelists, Caroline Hicks, Sarah Kay and Alex Feehely were knowledgeable and well prepared. Wil was the moderator and guided the conversation brilliantly… read more →

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