Sustainability is a quintessential component of an event. We are not talking about sustainability of an event regarding its success or failure, impact or outreach. We are talking about sustainable event management. Sustainable event management is also referred to as event greening. Over the last thirty years, sustainable event management has not only become the.. read more →

What sets the tone for an event isn’t the guests, the location, the décor, or the lighting – it’s the host. While splurging on decorative pieces and elaborate venues might seem like a smart way to get guests to really feel the festivity, it’s actually in the way the host commands the audience that engagement.. read more →

This year the EuBea Festival will take place in Saint Petersburg, cultural capital of Russia, from the 13th to the 15th October. This year’s edition of EuBea Festival provides content from industry-leading speakers following the common desire to inspire, empower and support the industry to succeed. Topics are based on the needs of event agencies, associations, corporate event managers, media and Festival partners and are focused.. read more →

Everyone suffers from stress. Right from a kid in middle school to a senior citizen, everyone is stressed. The only differences are the exact causes, the nature or severity of the stress and how they cope with it. Some people are more stressed than others but that doesn’t imply they are more severely stressed. Many.. read more →

Public speaking can be daunting or rewarding. It entirely depends on the speaker, the subject matter, the audience and the format of the address. Monologues have their own share of challenges, so do dialogues or interactive sessions. Panel discussions or debates have completely different challenges. An event can be a roaring success if the speaker.. read more →

Let us begin with a caveat. There are more women working in the event industry than men. Whether it is the United States or the United Kingdom, a majority of the workforce in the event industry are women. This includes employees on payroll, independent contractors, subcontractors, employees of vendors and management positions. However, you would.. read more →

There is no single strategy that will make your event a roaring success. You must employ different mediums and have more than one trick up your sleeve to gain the necessary traction. Social media is undoubtedly one of the most important platforms at your disposal and you must fire the canon to help your events… read more →

Siesta is not a word that was invented by Gabriel Garcia Marquez. As much as the English speaking world try to adapt the Spanish word, most people end up misusing it. Siesta is not napping or sleep. It is a short nap taken at a particular time of the day, usually early afternoon or after.. read more →

Personal branding is not the same as branding a company, product, service or a trademark. Personal branding is extremely focused on one individual, it is completely depended on the individual and his or her characteristics, it is not always about the rest of the company, the company and the individual are the same entity and.. read more →

Any tangible challenge that doesn’t have a readymade or an easy solution can be treated as a real life crisis. There are numerous problems in the life of every business entity. There are short term challenges, long term problems and there are the shocks from time to time which one cannot foresee or predict. Whenever.. read more →