The internet has provided a platform for individuals from different positions to work together towards a common goal. It has become a common feature that in many niche industries, businesses have continued to scale up their operations due to such partnerships. The strategies department are leading the migration to these Internet-based collaborations primarily digital strategists,.. read more →
Companies and individuals are using video interviews at some point in their hiring process, and it is not just for job interviews. Over 60% of event professionals attest to having been part of a video interview either to hire talent for their company, with a potential client or to promote their business by sharing their.. read more →
Marketing is misconstrued to be the turf of extroverts; however, introverts harbor similar skills such as critical thinking, analytical skills, excellent relationship building techniques et al. just like their extrovert counterparts. They require more energy to use them, and this makes it harder for them to get out into the world and market themselves and.. read more →
During my 8 year blogging career I have seen a wide range of blogging mistakes. A few errors seem to afflict most bloggers at one time or another during their careers. If you are making these specific mistakes you can turn things around quickly. Honestly check yourself as you read through this list. Being truthful.. read more →
Have you attended any of the Game of Thrones concerts featuring its composer Ramin Djawadi, perhaps in Portland or Chicago or in Vancouver? Ramin Djawadi is one of the finest music composers of the era and yet he uses footage from the show and also live props to engage the audience. The compositions of Djawadi.. read more →
The top performing brands in any location are those that can create a lasting impression on the client. Take a brand like Google for example; it is responsible for providing answers and solutions to over 3 billion searches per day. Over 80% of individuals will not have a second thought when choosing a search engine.. read more →
Developing universal content is a daunting challenge. Most niches cannot have universal content because the audiences will always have different learning styles. The same automaker comes up with two different advertisements for, say North America and South Asia, because of the vast difference in cultures and sensibilities. Learning styles will vary, so would the emotional.. read more →
Selfies continue to be cool but they have lost a substantial chunk of the coolness quotient. These days most phenomena get classified as cool or hot and incidentally both tend to imply the same emotional response. The phenomenon of taking a selfie had barely taken some form with the front facing camera in some cell.. read more →
Can you gauge the personality of a person without them uttering a single word? The body gives off certain nonverbal cues that make all the difference between how people relate to us. It is the reason that in less than 10 seconds of walking into a room, the occupants of the room already have a.. read more →
At the start of this new year, I think we find ourselves right in the midst of a coming-of-age era for our industry. If you look back to the 1960’s, it’s a period that is now synonymous with Mad Men, Don Draper and Madison Avenue. This was a significant time and represents, for me, the.. read more →
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