Many properties try a ‘scatter gun’ approach to be seen, however throwing your marketing budget up against the wall and hoping it will stick is not going to develop business for you; sometimes you need to look closer to home. Remember that venue hunters may look at anything from 20 to 30 venues online, so.. read more →

There are many reasons why you should use video for business. Videos are more interesting. They will entice even the laziest in the audience to check something out. Videos are more shareable and hence can get your company more exposure than other mediums. Videos are also simpler for people to relate to. Technical jargon, quaint.. read more →

Every new product needs a well planned launch. Even if it is a follow-up product or the upgraded version of an existing product that has been a bestseller, it would still need a strong launch pad. The simple objective is to make some relevant noise, so people sit up and notice, so the press starts.. read more →

Unless you know who you are, there is no way you are going to be authentic. The catchphrase ‘be your authentic self’ has been bandied for some time now. Steve Jobs threw the spanner into the works and the world noted. If for example you are a woman in business, you have to be authentic.. read more →

Not all of us are eccentrics, so it makes much sense that we become sociable in other ways. Being approachable and the first encounter with strangers can be a life –changing moment. The business or personal success for most people could be attributed to the sheer power of connection.Here, then, are 7 ways to make.. read more →

Every business should consider using videos for marketing purposes, special promotions and even in their blogs. Video blogs are becoming a quintessential element in online marketing. Small to medium businesses may wonder if videos are affordable and if they would be worthwhile. No business is too small or too big for video marketing. The first.. read more →

The quote by John Denver that people everywhere are the same in heart and spirit perhaps is the best caption on why music connects people. There is something about music. It stirs some emotions in us. It has a universal appeal. Hearts and minds are in harmony when there is a tune or a song.. read more →

Where do I get my inspiration from? Which blog posts do I read to keep up with this ever changing, ever progressing industry? This list is nowhere close to being exhaustive, just my personal note on the blogs that are worth visiting. Here we go: (In no particular order) Borelli Strategies  Nick* specializes in digital marketing.. read more →

Vlogging had never really become as popular as blogging. But it is now proving to be more effective. In the last decade, vlogging has churned millionaires out of gamers who upload videos of them playing with a running commentary. Vlogging has helped movie critics develop their own channel and they are not only self employed.. read more →

As the holiday season fast approaches, so does the need for great new recipes. While holidays are the same each year, your dinner parties don’t need to be. If you are trying to plan your next holiday party, consider these five festive food trends. 1. Make the Ultimate Sandwiches Our first trend this holiday is.. read more →